Small Mistakes That Cost Millions To Fix
Alitalia’s ticketing mistake – $7 million
People are always looking for cheap flights for a bargain vacation so when Alitalia accidentally slashed their prices, travelers jumped on it. The airline were charging a mere $39 to get from Los Angeles to San Diego, a price that could probably buy you a nice lunch for two.
It seemed that the price on the website was missing a few zeros in a typo and 2,000 saw it and bought them as quickly as they could. The airline ended up honoring the low cost tickets.