Company Logos With Hidden Messages In Plain Sight

Published on August 11, 2019 By Jason Albert

FedEx

We all know FedEx as the reliable delivery service all around America. Upon a first look, you might think their design is simply their name. While their name is recognizable enough, there is an extra detail to make it more special.

logos
Bloomberg via Getty Images

If you look at the negative space in the ‘Ex’, you’ll see an arrow in the words. This is supposed to symbolize the forward direction of your parcel and the reliability of the company. Once you see it, you can’t unsee it!

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