Company Logos With Hidden Messages In Plain Sight

The Bronx Zoo

What is it with zoos and their surprisingly imaginative logos? Here, we can see The Bronx Zoo with its logo and how it applies negative space in the legs of its animals to show another symbol. Do you see it?

Designers will be able to spot the iconic skyline of New York City in the legs of the giraffes. We love how the spaces here demonstrate the merger of nature and urban living by incorporating both of them in the logo.