Company Logos With Hidden Messages In Plain Sight

Northwest Airlines

Another airline on our list, and another logo to use negative space to improve a standard symbol. At first glance, we can see how the symbol is a W with a little bit of the letter remaining. What remains is the second half of the letter that shows the N.

But that’s not all! Those with keen eyes will realize that the part of the W on the left that remains is actually pointing in a North West direction! The very subtle nod to the direction and the name is the perfect way to honor the brand.