Company Logos With Hidden Messages In Plain Sight

Published on August 11, 2019 By Jason Albert

Vaio

Most of us will see Vaio’s logo and make out the name through the curves and dots. While it might look like a modern font to represent the company, there’s actually a lot of meaning behind it.

logos
Sony

Vaio represents the merge between digital and analog technologies in its music and sound products. So, music fans will see that the ‘VA’ part of the logo is an analog wave, whereas the ‘io’ part represents the ‘0’ and ‘1’ in binary code. Very clever!