Adverts From History That Definitely Wouldn’t Be Approved Today

Safe Guns

It looks as though Iver Johnson took a page out of Gillette’s playbook. The ‘it’s-so-easy-a-child-could-use-it’ theory is inverted here to show a child would be incapable of shooting your gun.

As if a razor to a baby’s face wasn’t bad enough, here’s your daughter playing with a $6 gun. Don’t worry, it’s so safe she won’t be able to kill you. We admit, it doesn’t quite have the same ring to it. Either way, we are interested to know if this campaign worked.