Adverts From History That Definitely Wouldn’t Be Approved Today
Body Builders
Advertisements often catered to women – the carriers of most purchase power in the US – in the most unusual ways. They would cater to women’s insecurity and men’s misogyny. Here, we can see how women are supposed to realize that men find them repulsive if they don’t tone up.
The derogatory language was commonplace for advertisements in the 1960s and 1970s. Strangely, trends would change a few years later claiming that men like skinny girls. Keep up, ladies!